PremiumAV Introduces Ortega Guitar in its Brand Store

April 14, 2021

BENGALURU, India – April 14, 2021 – PremiumAV, a leading provider of new-age PC & Mobile accessories today introduced a range of Ortega Guitar in its newly opened PremiumAV Brand Store, New Delhi. Ortega acoustic guitars are crafted for excellent sound, remarkable feel, and stylish looks that demanding players will appreciate and allow every player to quickly define their own signature sound. PremiumAV had recently launched Ortega guitars on Amazon and now the in-store products will give customers an opportunity to feel the products before buying.

Mr. Sanjay Garg, CEO at PremiumAV, said “We are overwhelmed to announce the launch of Ortega guitar in our newly inaugurated brand store, Nehru Place, Delhi. We have everything one need from the Guitar Go starter pack for beginners, to affordable, entry level guitars and high end acoustic, with outstanding quality and tone. We are on the verge of launching many new models and exciting products soon and we believe we will make a positive impact in the market“.

The sound from Ortega guitar is characterized by a clear low end, bright treble notes, and a scooped midrange. These strings are designed to absorb less moisture than other strings, which greatly improves the intonation and tuning accuracy. These guitars are the instrument of choice for schools, personal and professional use. The neck of the guitar is crafted from a quality rich material, which imparts strength and rigidity to the overall construction. This material flattens the high pressure and absorbs unwanted vibrations from the strings, thus offering a clean and direct sound. Additionally, these guitars are truly innovative and versatile. Utilising an original design in combination with quality, which deliver outstanding tone and playability that is just as at home on stage or in the studio, as it is in your living room.

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Price, Availability and Warranty

PremiumAV’s Guitar is readily available for purchase from PremiumAV brand store, and it is also available in retail market all over india.

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About PremiumAV

PremiumAV is the new age PC & Mobile Accessories company. With more than two decades of experience, PremiumAV has come a long way in addressing the market dynamics of evolving customer’s needs. PremiumAV has been a trusted partner for vendors who would want to launch their brands on Amazon. PremiumAV also helps the vendors achieve brand licensing. PremiumAV has been doing this for multiple brands spread across various categories like speakers, mobile accessories, smart watches, high-end cables and connectors, software solutions, musical instruments, chargers & converters, PC peripherals, pet accessories, and more.


PremiumAV operation was started by Mr. Sanjay Garg in 1999, a well-known company selling software for laptops and mobile devices. Mr. Sanjay then took a parallel entry into the gadgets and mobile accessories segment in 2016. PremiumAV built an impressive product range of more than 1000. Today, PremiumAV has its own 10 trademark branded products on Amazon.


In early 2017, PremiumAV moved towards being a service-oriented company. It took the approach of filling in the gap where vendors were finding it difficult to place their products on e-commerce portals. Adding the issues, PremiumAV today helps vendors place their products on Amazon at competitive prices, yielding more profits to the vendors. PremiumAV has a tie-up with Appario and Cloudtail to place vendor products on Amazon. PremiumAV has also signed-up an Accelerator Program with Amazon under the brand name “BRIX”. to learn more about PremiumAV visit

Turnkey Point of Presence Advances FTTH

April 14, 2021

R&M produces PoP cells for fiber optic networks. Ready-to-use solution saves weeks of installation work and speeds up Fiber to the Home projects.

BENGALURU, India/WETZIKON, Switzerland April 14, 2021 –The expansion of broadband networks can be accelerated further. Reichle & De-Massari (R&M), the globally active developer and provider of cabling systems for high-quality network infrastructures, based in Wetzikon, Switzerland, is convinced of that. A new contribution is the turnkey Point of Presence (PoP) cell for fiber optic networks developed by R&M Germany. It saves weeks of construction and installation work in the field and increases the pace of FTTH expansion.

R&M equips the PoP building with everything that is needed at fiber optic network nodes. Network operators and construction companies can select sizes and equipment from a set provided by R&M. They no longer have to worry about technical details, standards, local and climatic conditions, parts lists or assembly. “Our principle is: one PoP – one partner,” explains Gabriel Bogdan, Managing Director of R&M Germany and Austria. In addition to the finished delivery of the cells, the R&M program covers all steps from project planning to commissioning.

R&M has the PoP stations produced in Germany and takes them to the construction site using flatbed trucks. On site, the cables and pipe fittings simply have to be pulled from the ground, fed into the cabinet and then connected.

The PoP stations provide space for installing anywhere between 4,608 and 32,256 fibers or ports. The distribution frames and modules come from the R&Mfoxs and PRIME ODF ranges. The stations are made of reinforced concrete, measure nine to 18 square meters and weigh up to 30 tons. In addition to FO racks, the equipment includes cable guides, power supply unit, IT systems, air conditioning, lighting, fire protection and security systems.

Reference projects show that broadband projects can be significantly accelerated with the help of the R&M solution. Among other things, the town of Halle, Westphalia, had five turnkey PoP stations installed by R&M. Deutsche Telekom AG recently started feeding its signal into the local FTTH network at these hubs. Now the town of Halle, Westphalia, is able to provide gigabit-fast Internet access on its outskirts. This represents a major benefit for 1132 private households and 261 companies.

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«Our principle: one point of presence – one partner,» Gabriel Bogdan, MD R&M Germany and Austria











R&M Germany delivers turnkey point of presence cells to the deployment site by flatbed truck. They contain everything network operators need for cabling and operating the nodes of their FO networks. This saves on building and installation work on site. FTTH projects thus progress faster. Images: R&M

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About R&M

R&M (Reichle & De-Massari AG) is a globally active corporate group in the information and communication technology sectors, based in Wetzikon, Switzerland. The company develops, manufactures and sells future-proof products and systems for communication and data networks. Alongside network cabling, R&M now covers the entire connectivity range thanks to its innovative strength. R&M network solutions can be used in LAN, telecommunication, Fiber to the Home and data centers. The family company founded in 1964 has its own production plants in 13 locations. Website:

iValue Becomes a Cohesity Preferred Distributor to Help Unlock the Value of Data for Indian Businesses

April 13, 2021

BENGALURU, India – April 13, 2021

iValue InfoSolutions, India’s premium technology aggregator, today announced it’s a distributor for Cohesity, a leader in modern data management solutions. As part of the new relationship iValue will distribute Cohesity solutions throughout India via a network of accredited reseller partners.

Through this collaboration, iValue is bringing to market solutions from Cohesity that will empower organizations to radically simplify data management, derive more value from data, and eliminate mass data fragmentation by consolidating data and infrastructure silos onto a single, easy-to-manage software-defined platform.

Cohesity has been named a Leader by numerous analyst firms and continues to receive accolades from customers across an array of company-size segments, deployment regions, and industries.

Data is the key to all locked doors. But with fragmented / unorganized data, its value diminishes, and the data proves to be worthless. iValue understands the value of data and how organizations can make use of data management solutions to better their prospects and stay ahead of the competition. Without a proper data management solution, enterprises tend to have a negative impact like poor customer service and security and compliance exposure. As data is no longer restricted and is distributed across DCs, internal servers, cloud, IoT devices, etc., Cohesity has reimagined the requirement by coming up with a modern multicloud data management solution. iValue wants to help its customers optimize the power of data using Cohesity’s innovative offerings,” said Subodh Anchan, Vice President – Vendor Alliance at iValue InfoSolutions.

We are delighted to recognize iValue as a preferred distributor for Cohesity,” said Les Mansour, Senior Director – Channels, Asia Pacific and Japan at Cohesity. “We share a common goal of providing the latest technology solutions and innovations which enable enterprises to easily manage, optimize, and protect their digital assets. We believe this relationship is a win-win for partners and customers in the region.”

iValue’s penchant to select the right partner and aid its customers with niche and trustworthy solutions has helped them grow relentlessly over the period of 15+ years. This has fostered the trust of their 6,000+ customers across verticals in 13+ locations across multiple continents resulting in iValue being India’s fastest growing Value-Added Distributor. iValue has been the best choice for companies to market their products and solutions and address the growing business and IT demands irrespective of their verticals. Their growth offers aligned, customized & optimized resolution for businesses, across all vertical & sizes, through its OEM, consultant & channel partnerships.

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About iValue InfoSolutions

A premium technology enabler, iValue InfoSolutions drives “Go to Market” for Niche, Compelling and Complimentary offerings, “Digital Assets” Protection, Optimization & Transformation area, leveraging Customer Life Cycle and Product Life Cycle Adoption frameworks.

iValue mission is to optimize, protect & transform “Digital Assets” of Organizations, with leading edge & proven offerings, in collaboration with trusted partners. iValue offerings are aligned, customized & optimized for organizations, across vertical & size, through its OEM, consultant & global, national, regional and local system integrators partnership.

iValue has direct partnership with 35+ “Best of Breed” OEM’s with 7,000+ Customers through 700+ partners. iValue has a direct presence across 13+ locations in multiple continents, with channel, solution, vertical & horizontal focused teams, addressing pre-sales, sales & post sales needs of Customer, Consultants & Partner for Private, Public and Hybrid cloud needs. Apart from India, iValue overseas presence includes Nairobi, Kenya office for Africa foray.

The team at iValue leverage Analytics for its structured and targeted business development at Customers along with AI-driven CRM solution for ensuring profitable growth for its partners and OEM. iValue has been growing consistently at 4+ times market growth rates, at 50%+ CAGR for the last 12+ years. For more information, visit iValue and follow us on LinkedIn and Twitter

Milestone Systems Delivers Successful Result in A Challenging Year

April 13, 2021

BENGALURU, India/COPENHAGEN, Denmark – April 12, 2021

With a solid COVID-19 continuity plan, a strong focus on people retention and new ways of collaborating with partners, Milestone Systems achieved a net revenue of DKK 1 billion in 2020.

Milestone’s net revenue amounted to DKK 1 billion in 2020, a decrease of 1% compared with 2019. The operating income (EBIT) was DKK 112 million, a decrease of 9%, reflecting the pandemic’s impact on sales, an increase in development capacity, and investments in new head counts to fuel future growth.

Given the challenging situation of the pandemic, our annual result is a successful outcome, made possible by our people, without whom long-term sustainable growth would not be possible. We quickly turned around how we manage the company and found new ways of supporting our network of partners. This resilience combined with the adaptability of our people and partners prepared us to face the new challenges,” says Chief Executive Officer, Thomas Jensen at Milestone Systems.

People First

During 2020, Milestone’s People First approach was tested to its core. It was crucial for Milestone to avoid restructuring while supporting its people – keeping them motivated and feeling included as part of the team. To support this, Milestone launched the Grow Together program that focuses on mental and physical health and knowledge-sharing about exercise, food, and sleep. In addition, despite the COVID-19 pandemic, Milestone lived up to the ambition to invest in people and growth, increasing the number of employees by 69 to a total of 934 at the end of 2020.

Increased support of partners

The wide network of channel and technology partners is the core of Milestone’s open video technology platform. When the pandemic hit, Milestone optimized its support to help partners keep selling Milestone solutions. Product training went online with webinars attracting thousands of partners and, with the Milestone Care™ campaign, Milestone helped its partners to continue their business without having to be onsite with their customers.

Many of our partners found themselves suddenly in silos when the pandemic hit, so we re-routed our business strategy virtually with rigorous online trainings and webinars. In 2021, we are looking to further expand our partner community and help them grow in India and beyond via Marketplace. We will continue to support our customers in 2021 with the same approach of putting people first with focus on partner and community involvement,” says Sandesh Kaup, Country Manager at Milestone Systems, India & SAARC.

Looking ahead, Thomas Jensen expects challenges but also looks forward to Milestone’s contin-ued growth journey. He concludes:

COVID-19 created a lot of uncertainty and unpredictability in 2020. The pandemic is not behind us yet, and therefore we see challenges as well as opportunities ahead. But with our strong COVID-19 continuity plan, we are confident that 2021 will become another growth year for Milestone.”


  • Read the full Annual Report 2020 here
  • Download images here

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About Milestone Systems Milestone Systems is a leading provider of open platform video management software; technology that helps the world see how to ensure safety, protect assets and increase business efficiency. Milestone enables an open platform community that drives collaboration and innovation in the development and use of network video technology, with reliable and scalable solutions that are proven in more than 500,000 installations worldwide. Founded in 1998, Milestone is a stand-alone company in the Canon Group. For more information visit: For news and other press releases, visit our Newsroom. Click here for information on Trademarks.

9 Factors to Consider While Selecting the Right Cloud Service Provider

April 12, 2021


Vikas Bhonsle


Crayon Software Experts India

As more and more IT systems are outsourced, zeroing in the best cloud providers is critical to long-term success. The market is already vast, with different brands offering large numbers of services. Apart from the big providers like Microsoft, Amazon and Google, there are also smaller niche players, who provide bespoke services.


With too many choices to opt from, you must put down the selection and procurement process appropriate as per the needs.


The Right Time to Select a Cloud Provider

It is significant to understand the requirements of a business before choosing a cloud service provider. Clarifying the specific requirements and minimum expectations in advance, while assessing providers ensures that they are compared against the requirement checklist and not against their competitors. It is a faster way to narrow down the list of providers.

With more clarity on the requirements such as technical, service, security, data governance and service management, you will be better prepared to interrogate and negotiate with your potential providers.


Common Areas to Focus While Choosing a Service Provider

Apart from the unique requirements that a company will have from a cloud provider, there are some common areas of focus during any service provider assessment.

  1. Certifications & Standards – Providers must comply with recognised standards and quality frameworks, which demonstrate adherence to industry best practices and standards. This may not only help to determine which service provider is best to choose from, but they can be very helpful in shortlisting potential suppliers.
  2. Technologies Integration & Migration Services – The cloud provider’s technology must support the cloud objectives of your organisation. Assess what migration services they can provide and how much customisation is required to integrate with their platforms. In the case of some providers offering limited services, understand if any third party support is needed and if the platform provider can recommend any that have experience and extensive knowledge of the target platform.
  3. Support – For SaaS (Software as a Service) providers, a roadmap of features, service and integration is highly desirable. Depending on the particular cloud strategy, companies may also want to evaluate the overall portfolio of services that providers can offer. If you plan to use separate services from a broad mix of providers then this is not very relevant, but if the preference is to use only a few key cloud service providers, it is important for the providers to offer a good range of compatible services.
  4. Data Management – Data management and security are currently of foremost importance. You can opt for providers that give the best choice and control regarding the jurisdiction in which the data is stored, processed and managed. Cloud service providers should be transparent about their data centre locations, but you should also be proactive in finding this information. Assess the data encryption strategies of the provider and the measures that they take to protect data. Look to understand the provider’s data loss and breach notification processes and ensure they are aligned with your organisation’s risk appetite and legal or regulatory obligations.
  5. Service Dependencies & Partnerships – Certain factors such as the service provider’s relationships with their key vendors, their accreditation levels, technical capabilities and staff certifications can be crucial in choosing the best provider. It is pivotal to uncover any service dependencies and partnerships involved in the provision of cloud services. For example, SaaS providers will often build their service on existing IaaS (Infrastructure as a Service) platforms. Thereby, it must be clear how and where the service is being delivered.
  6. Contracts, Commercials & SLAs – Cloud agreements and SLAs should specify how issues should be identified and resolved, by whom and in what period. Look for a clear definition of the service and deliverables. Get clarity on the roles and responsibilities relating to the service (delivery, provisioning, service management, monitoring, support, escalations, etc.) Scrutiny of these terms is vital, as often service credit calculations are complex – ask for worked examples or give all shortlist providers the same imaginary downtime scenario and compare different compensations offered.
  7. Reliability & Performance – Several methods can be employed to measure the reliability of a service provider. First, check their performance against their SLAs for the last 6-12 months. Secondly, know how the provider deals with downtime, as it is inevitable with most cloud services. Also, there should be documents and proven processes for dealing with planned and unplanned downtime. Get clarity of their methods and practices of communicating with customers during times of disruption. This includes their timeliness, how do they prioritise and what is the severity level assessment of issues.
  8. Migration Support, Vendor Lock in & Exit Planning – Cloud providers may use proprietary technologies, which lead to vendor lock-in during exit, meaning that a customer cannot easily transit to another provider, as the technology will not be compatible. It can impact portability to other providers or in-house operations. It is especially true if applications have to be re-architected in order to run on a service provider platform. It is eliminated by ensuring that the chosen provider has minimal use of proprietary technology. Similarly, ensure there is a clear exit strategy in place at the start of the deal. Moving away from one cloud service provider isn’t always an easy or smooth transition, so it’s worth knowing their processes before signing a contract. Furthermore, consider how the data will be accessible, what state it will be in and for how long the provider will keep it.
  9. Business health & Company profile – Assessing the technical and operational capabilities of a potential supplier is important. At the same time, the provider must be in the best financial health and profile. The most compatible or competitive cloud service is immaterial if the provider doesn’t have a sound business. Contractual assurances and good intentions cannot save the day, if the providers get into financial troubles and do not have the resources to refund the losses. Check if the organisation has had entangled legal history and how they have been responding to it. Learn if they have any planned corporate changes, mergers and acquisitions, or business aspirations coming forth. Look at their customer history, who have they worked with and their preferred vertical, which may prompt investment in valuable niche offerings.

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