Croma Partners with ADATA for High Capacity Personal Storage

MUMBAI, India – March 10, 2015 – ADATA® Technology, a leading global manufacturer of high-performance DRAM memory modules and NAND Flash application products, and Croma the nation’s first large format specialist retail chain for consumer electronics announced their partnership to bring the consumers an exciting range of ADATA personal storage products. ADATA started its reach to LFR segment by this partnership and expecting to reach more end customers through Croma’s extensive store and e-commerce network.   

Mr Avijit Mitra, Chief Finance Officer at Infiniti Retail Ltd said, “Croma has constantly worked towards offering unmatched customer experience by bringing in the latest and the best technology in the country. We have always focused on making exciting electronic products accessible that appeal to the various consumer segments we cater to. Taking that initiative forward we are extremely thrilled to partner with ADATA Technology and make available water proof, shock-proof and funky looking hard disk drives to our young customers at great prices. These will be available at Croma stores & as well. 

Mr Richard Tan, Managing Director at ADATA Technology, India said, “We are extremely delighted to announce our association with CROMA, India’s leading electronics retail chain. Their retail and ecommerce strength will help us ensure that our range of products is easily accessible to our customers. With the kind of customer reach and service offered by CROMA, we are confident that more and more customers across the India will now have easy accessibility to the latest products for efficient and reliable experience from us in India.

The tie-up with CROMA will augment to the retail focus and reach of ADATA and will help take brand ADATA to every Indian household. This decision is taken to cater to emerging buying patterns of new age and non-traditional customers. The after sales policy will remain the same and customers can directly contact the ADATA team for immediate technical support.

This tie up is taking place by launching ADATA HD650 External HDD. HD650 combines the state-of-the-art materials with precise engineering to create an external storage solution that features improved ruggedness and data safety. The drive utilizes an ultra-fast USB 3.0 interface for improved transfer speed, and an azure LED indicates power and transfer status. Its flowing lines and striking colors make it a great looking storage option for valuable files, especially for people with active and outdoor lifestyles.

Technical Specifications:

Capacity: 500GB / 1TB / 2TB

Color: Black / Red

Dimensions (L x W x H): 121 x 81 21mm (4.8 x 3.2 x 0.8 in)

Weight: 201g (7.1 oz.)

Interface: USB 3.0 (backward compatible with USB 2.0)

Warranty: 3 years

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ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit


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