GfK and Spire Consulting to be Part of GATES ICT Reseller Summit 2016

As Research and Content Partners, GfK and Spire Consulting are aimed to provide audience with unique perspectives of ICT market in India.

NEW DELHI, India / SingaporeJanuary 29, 2016 – GATES APAC Pte. Ltd, leader in industry channel ecosystems, today announced that GfK India and Spire Consulting will be participating in the GATES ICT Reseller Summit 2016. GFK and Spire will be presenting exclusive research data during the event.With years of experience and wide acceptability, the sessions will provide audience with unique perspectives of ICT market in India.

The German based GfK will present key market trends in the global technology landscape, highlighting the growing importance of connected devices in the evolution of ICT adoption and key trends in the markets for PCs, smartphones, tablets and other digital devices. This will provide the retail market perspective to the audience. The session will also cover insights from the global markets and how some of the connected devices, especially appliances are creating opportunities for adoption of IoT.

Mayank Garg, Associate Director at GfK said, “GfK is proud to be a partner for the GATES ICT India Reseller Summit 2016, which brings together IT channel partners from across the country, and creates new business opportunities for the channel community. With a special focus on partners in smaller cities, the summit will certainly provide a vital platform to retailers and resellers to gain vital industry insights and identify critical success factors.

He further added,”With market expertise across IT, Telecom and Consumer Electronics domains, GfK is happy to share insights on the current trends in the Indian ICT market, also provide a glimpse into the future of technology as emerging concepts such as smart homes and IoT becomes mainstream in the developed world.”

Spire Consulting will be presenting the insights on ‘The behaviour and perception of consumers for online and retail purchases.’ Spire will interview various individuals using a discussion guide to collect the data on the above topic. The finding of the data collected and analysis of information will be presented at the event. We will also use some insights from the work that we have done at Spire.

Japnit Singh, Senior Director at Spire Consulting (India and Singapore) said, “Spire is looking forward to participate in upcoming ICT Channel Summit in India. We will be presenting insights on the shopping behaviour of customers using online and offline channels and how the two channels are interrelated. We will share facts on buying habits, product preferences, frequency, price range and other important decision making attributes. We believe that these insights may be critical for today’s retailers who are looking to expand their customer base beyond the current foot fall traffic We are excited to participate in ICT Reseller Summit as it is a unique platform that brings together channel partners and large brands all under one roof.”

GATES – India ICT Reseller Channel Summit is being held between February, 16 – 18, 2016 at Aamby Valley City, Maharashtra and as a part of the summit, awards ceremony will be held on February 17, 2015. Media representatives, resellers and vendors that have not yet registered for GATES – India ICT Reseller Channel Awardscan submit an online application to attend here –

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A leader in industry channel ecosystems, GATES helps facilitate accelerated go to markets for organizations across Consumer electronics, Education & ICT through strategy and sales. GATES ICT Reseller Summits are a must-attend Senior Executive Summits where vendors meet and interact with prospective and relevant reseller in a pre-scheduled meeting format. The Summit that aligns Vendors &resellers directly andis followed by inspiring key notes, market insights, business strategies, useful business cases and generates many business opportunities.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

About Spire Consulting

Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Spire’s footprint spans 18 Asia-Pacific countries as well as the global emerging market regions of Latin America, Russia/CIS/Eastern Europe, the Middle East and Africa.


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