Kaira Global Launches Razer Cynosa Chroma Multicolor Membrane Gaming Keyboard

February 5, 2018

Entry level, spill-resistant gaming keyboards with full lighting customization and individually backlit keys

BENGALURU, India – February 5, 2018 – Kaira Global Technologies, an IT distribution house driven by the passion to provide customers quality products, today announced the availability of newly launched Razer Cynosa Chroma in India. Cynosa Chroma line of products are feature-packed but value-priced family of gaming keyboards complete with the personalization and immersion factors that gamers need.

Razer™ is undoubtedly known as a company for their robust and high-quality gaming accessories. Unsurprisingly, that continues to be the case with the Razer Cynosa Chroma line of keyboards. The keyboards are feature rich entry level products best made for beginners or casual gamers. The ergonomic and spill-resistant durable design, simple set up and LED backlighting are a perfect mix of price to performance ratio,” said Manoj Attal, Director at Kaira Global.

Unlike other value keyboards, each key on the Cynosa Chroma is customizable and individually backlit with 16.8 million color options. Officially integrated lighting profiles that change dynamically during gameplay can be activated upon installation for “Overwatch™,” “Quake Champions™,” “Diablo™” and other popular games. The Razer Cynosa Chroma is the first Razer keyboards interfacing with Razer Synapse 3 (Beta) software. Synapse allows users to choose lighting and performance parameters, including their own macros and key binds, and it can be accessed from any computer. The newest version of the cloud-based configurator allows more customization than ever before, with new lighting effects, settings and more.

 

Price, Availability & Warranty

Razer Cynosa Chroma comes with MRP of Rs. 4999/- and is available with Kaira Global Technologies carrying the warranty of 1year.

Features:

Razer Cynosa Chroma
Soft cushioned gaming-grade keys
Individually customizable backlit keys
Spill-resistant durable design
10 key rollover with anti-ghosting
Chroma backlighting and underglow with 16.8 million customizable color options
Razer Synapse enabled
Fully programmable keys with on-the-fly macro recording
Gaming mode option
1000 Hz Ultrapolling

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About Kaira Global

Kaira Global markets and distributes computer components, peripherals, accessories and networking products from over 16 global brands. It has distribution offices in Singapore, Malaysia, South Africa, Mauritius, Sri Lanka and Reunion Islands, and has alliances with channel partners in India, Pakistan, Bangladesh and Nepal.To know more, please visit: www.kairaglobal.com

About Razer™

Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.

Razer’s software platform, with over 40 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

Razer services include Razer zGold, one of the world’s largest virtual credit services for gamers, which allows gamers to purchase virtual goods and items from over 2,500 different games.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has nine offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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Toovio Generated 4X Times Conversion Rate and 30X times Incremental Revenue for Tigo

February 5, 2018

BENGALURU, India / MINNEAPOLIS, USA – February 5, 2018 – Toovio, a leading data technology company which helps enterprises to boost revenue, improve profitability, and enhance customer experience by taking action based on real-time, customer behavior insights, announced that they have successfully helped Tigo Paraguay, a telecom operator, to better respond to customer event data with promotional mobile messages “in the moment“.

Tigo Paraguay, the largest mobile operator in Paraguay, South America with 3.8 million subscribers, was facing challenges with campaign performance. Tigo was experiencing lower than expected performance and longer than the desired campaign refresh cycles. There was an immediate need to improve the success of SMS offers sent to customers. Tigo wanted a solution that can boost response rates and revenue generated from SMS campaigns. Basically, a platform that can provide enhanced reporting and real-time dashboards using predictive analysis and automation processes to find the most predictive offer iteratively.

Toovio’s adaptive predictive engine allows for rapid testing and learning of both human driven segmentation and offer targeting as well as continual and iterative predictive modeling by offer. Toovio’s machine learning and feature extraction operates without any manual intervention removing the need to have data scientist expertise involved in performance improvement. The Toovio platform also integrates with the billing engine so the end customer can purchase the offer/product instantly and begin using the product and/or service immediately.

Mr Javier FerresDirector of MarketingTigo Paraguay said,”The Toovio Platform has dramatically increased consumer engagement resulting in major revenue increase. Uniquely, Toovio real time marketing is fast in terms of testing & measuring new products, offers and targeting strategies. There is nothing better for the marketer to present offers to the consumer that are tailored and “in the moment” of the consumer’s greatest interest. The resulting increases to engagement and revenues are beyond our expectations.

With the Toovio’s intelligent real-time solution, Tigo experienced over 4X gains in both response rates and 30X time incremental revenue, with the mobile messaging channel in the first year of launch. It also helped them in delivering more relevant, compelling and fast-to-market offerings to their customers at the right time. Apart from easy to configure, it also increased the performance with high throughput.

Mr Ashutosh MehrotraBusiness Head at Toovio Software said, “We were pleased to serve Tigo throughout their journey. Our Interaction Manager has, and will continue to, directly increase revenue by maximizing response rates to their campaigns and communications.”

Toovio solution empowers the marketing organization with a cost-effective marketing service delivering enhanced capabilities to create, test, and launch real-time marketing strategies quickly and efficiently.

To read in detail, please click here.

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About Tigo

Tigo launched in 2004 and is now the largest mobile operator with 3.8 million subscribers from a population of 6.7 million .Tigo’s sub-brand Tigo Star is also market leader for payTV and fixed broadband services. Tigo Star was first launched in Paraguay along with Millicom’s first satellite DTH service, both in 2014. Tigo’s mobile market share is 56.4 percent. Other key services and products fall under the Tigo Money and Tigo Business brands.

About Toovio Software

Toovio is a leading data technology company which helps enterprises to boost revenue, improve profitability, and enhance customer experience by taking action based on real-time, customer behavior insights. The company was founded in 2010 and has 50+ man-years experience in the real-time marketing. Toovio is a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, focused primarily on customer life cycle based analytics like acquisition, cross-sell, and customer retention scenarios. Company assists a range of industries in driving profitable business between the organization and its customers.Toovio is headquartered in US, and has direct presence in US, UK, Paraguay and India.To know more, please visit www.toovio.com


Fitness Trackers – A Security Hazard for India

February 5, 2018

eScanFitness Apps are the latest fad in this tech crazy world. Fitness tracking industry has grown manifold with apps and fitness tracking devices being offered at throw away prices. There are more than 25 Fitness Tracking Apps, with each providing their users with valuable analytics and statistics, to name a few, apps like Sports Tracker, Strava, Joy Run, Map My Ride are highly popular with a huge customer base. Furthermore, the fitness devices manufactures are plenty with Fitbit, Amazfit , Fitbit, Garmin, Microsoft band etc. and the mentioned apps, provide connectivity with these devices, allowing users to upload their tracking data and take advantage of the various services which they have to offer.

Strava is one such app, freely available for download and can connect to most of the Fitness Tracking devices like Fit-bit, Amaz-fit etc. Very recently, Strava in order to up the ante released a heat-map comprising of almost a billion activities with over 13 trillion GPS Points.

The engineers at Strava went to great lengths to anonymize the heat-maps, excluded points such as driving route points based on velocity, stationary points, GPS corrections etc. Furthermore, private areas as designated by the users in their profile were also excluded along with the profiles who had opted to keep their data private were also excluded from the heat-map.

Private areas are also known geo-fencing, wherein the user selects a geographical area and the application processes the data points within that particular area as per its designated functionality and is kept private. However, it is to be noted that, nevertheless the data points are stored on the server for providing various services as mentioned by the Fitness Tracker.

Strava allows users to ensure that their GPS activity is kept private but due to the fact that it allows users to provide their username / nickname, the accounts at as anonymous as you configure it.

 India and Fitness Tracking

Indians have adopted this technology at a very large scale. The heat-map is highly informative and on a larger scale it lights up India, showing all the high density routes with the highest concentration of fitness tracking activity is within the cities.

eScan believes that National Security of a country is not limited to those serving the armed forces but also extends to those who provide support services. Furthermore, the adoption of civilian technology should be limited and heavily monitored. Years ago when Google came out with Google Maps, Defense sector was the hit hardest, as their prime objective of putting up barricades and restricting physical access of civilians to Military restricted zones fell flat on its face. Within a few years, Google was forced to pixelate the designated restricted zones.

With the release of heat-maps by Strava, one facet of the truth pertaining to entity / personnel tracking has been laid bare. Although other tracking services have not released the statistics / heat-maps but it is very obvious the amount of data which can identify you, your daily routine is accessible and this data in the hands of a rogue nation / entity would spell doom to the entire security infrastructure of the country.

Strava, although offers some form of anonymity to its users but according to eScan’s observation that it is the human tendency to lower their guard and as it is in numerous cases, they are totally ignorant about the technology and its ill-effects.

Using Strava, it is possible to upload Fake Timed-GPS routes and generate a list of people using that route segment. Based on this information, one can also view their route history from other locations.  From National Defense point of view, this poses a serious threat since the personnel are always on the move.

According to the analysis of the heat-map by eScan, it was quite evident that Indian Defense Establishment has implemented IT Security Guidelines for its forward bases, as all the heat-trails terminate at the check-point. The heat-map of the trails has also revealed the routes used by patrolling teams and in some cases high travel activity along the border.

However, not all bases / defense establishments have restricted the usage of Civilian GPS Fitness Trackers and the heat-trails clearly show the heavily used travel routes.

 The Threat is real

Be it a fitness or a rogue smart-phone app, these apps store the information their servers and the data can be analyzed for a variety of purposes there is also a possibility of profiling, deriving the co-relationship between two or more entities. Furthermore, data breach at these organizations would be highly lucrative for the hackers and state actors alike.

In 2017 we have seen umpteen numbers of data breaches, involving Financial Institutions and due to the fact that the stolen information had financial repercussions these incidents were highlighted. However, whenever there has been an incident involving malware with the capability of tracking, the impact has been dismal. With the release of Fitness Tracking Heat-Map, it is perceived that there would be stricter measures to restrict non-approved GPS Devices / Apps, furthermore the startling insights provided by this heat-map is a bleak reminder that Strava is just one of the numerous organizations which store the highly sensitive GPS Tracking Data. Furthermore, organizations storing GPS-Tracking Data should implement stricter data access controls and conduct regular security audits of their infrastructure.

 eScan Advisory

  • Audit / Restrict usage of Civilian GPS-enabled Devices
  • Dis-allow usage of GPS – Tracking in Smartphones
  • Impart training on locking down / Securing social media accounts. GPS-Tracking by social media is highly prevalent and accounts needs to be configured so as to disable this feature
  • Policy for usage of such devices to be enforced for active duty personnel and should not be restricted to specific locations
  • Complete ban on usage of non-approved GPS-Tracking Devices for Forward Bases

APPENDIX

Heat-Trail 1: Somewhere along the North-East Border with China

eScan 2

Heat-Trail 2: Somewhere along the LOC

eScan 3

Heat-Trail 3: Somewhere in a restricted zone – Mumbai

eScan 4


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