ATEN achieves 100% target growth in India; plans to expand channel ecosystem in coming years

December 30, 2019

ATEN credits their channel community for achieving 100% growth and is all set to host the Partner Excellence Summit in 2020

BENGALURU, India – December 30, 2019 – ATEN, the largest KVM manufacturer in the world and a leading provider of AV/IT connectivity and management solutions, today announced 100% target growth in India. The tremendous growth is backed by the strong support put forward by ATEN’s partner ecosystem. The company has plans to expand its channel community by penetrating into untapped zones across the country.

With the objective to further empower the channel ecosystem, ATEN IN will be hosting the Partner Excellence Summit in 2020, where new partners will be inducted and existing partners will be awarded under reward and recognition program. ATEN aims to grow faster in the coming year and establish a stronger team and channel structure.

2018 was a very exciting year for ATEN’s growth in terms of new product launches, newer accounts, and headcount. We continue to make significant investments in people, technology and infrastructure and we are excited at hitting 100% target achievement. A good collaborative work from our team and channel partners has given us these exciting results.” said, Sunayana Hazarika, Marketing Manager at ATEN.

We are thrilled about hosting our most important stakeholders, the Channel Partners, during the Partner Excellence Summit 2020. The Summit will bring together all channel partners who have been instrumental in ATEN’s journey in the last four decades, and will further strengthen our commitment to empower channel partners with our leading-edge technology for profitable and sustainable growth.”she further added.

Partner Excellence Summit in 2020 will be a great platform where ATEN and its channel partners will come together to renew and strengthen relationships, discuss and deliberate on growth areas to thrive in the digital world. The event would witness participation from the channel fraternity to identify new business opportunities and arrive at collaborative go-to-market approach required for ensuring profitable growth together with ATEN.

This year ATEN had the honour of being awarded the “Best Companies to Work for in Asia 2019”, and was hugely appreciated for its clear brand strategy and overall financial performance. ATEN continues to expand its global locations. Through the Summit, ATEN aims to further enhance its engagement in the Indian market and build a strong channel network across the country.

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About ATEN India

ATEN India is the liaison office of ATEN International Co., Ltd., the leading provider of AV/IT connectivity and management solutions. Offering integrated KVM, Professional Audiovisual, and Intelligent Power solutions, ATEN products connect, manage, and optimize electronics in corporate, government, industrial, educational, and retail environments. ATEN has 579+ issued international patents and a global R&D team that produces a constant stream of innovative solutions, resulting in a comprehensive portfolio of products available worldwide. ATEN recently won the “2019 HR Asia’s best employer Award” (best companies to Work for in Asia 2019) awards.At the forefront of the seamless integration of A/V with IT, ATEN’s advanced ability to quickly develop customized solutions in KVM, Pro AV, PDU, USB, and data communication lines allows the company to build products that connect, manage, and optimize products based on customer need. ATEN’s comprehensive portfolio of innovative, reliable products is available worldwide, with local India support. For more information, visit: www.aten.com and follow ATEN India on LinkedIn. Twitter and Facebook.


ATEN Introduces True 4K HDR solutions for Best Image Quality

December 26, 2019

  • ATEN 4K series supports enough bandwidth for HDR content, comprehensive EDID settings to ensure output capability and transmits complete InfoFrame data – creating a next level impact on viewers with improved contrast ratio and color accuracy
  • With ATEN True 4K Series, users can create state-of-the-art video rooms with world-class technology for the next-generation display

BENGALURU, India – December 26, 2019 – Strengthening their commitment towards upholding “AV Meets IT” strategy ATEN, the largest KVM manufacturer in the world and a leading provider of AV/IT connectivity and management solutions, today announced the two latest additions to its True 4K HDR solutions namely VC1280 and VE2812T.

4K is becoming widely adopted as AV and IT continues to converge. To accommodate these growing industry and customer demands ATEN has put forward the latest HDR technology to reinvent the way people view images.

VC1280- 2-Port 4K HDMI/VGA to HDMI Converter Switch

The ATEN VC1280 connects HDMI and VGA sources to one HDMI display or projector and is ideal for user that needs automatic and quick switching to adopt. This user-friendly device carries a high-performing scaling engine that converts the video resolution to give you the best image quality. The VC1280 offers 3 source switching modes – HDMI, VGA, and AUTO and allows users to switch rapidly and intuitively via a pushbutton for real-time use. VC1820 can be operated via the built-in On-Screen Display (OSD), which can be controlled through accessible front panel pushbuttons. With the VC1280, you can effortlessly accelerate instant collaboration and work efficiency with co-workers

ATEN’s True 4K series is fully equipped with superior video resolutions, robust signal routing, and ultra-fast digital video switching, making it the perfect companion for applications. ATEN’s digital signage solutions are flexible, scalable, seamless, affordable and, above all, tailored to meet user requirements. We are sure ATEN’s True 4K series will redefine the way people view the world through videos and displays” said Shyam Tambatkar, PSM – Sales Division I at ATEN.

VE2812T- HDMI & VGA HDBaseT Transmitter (4K@100m)

ATEN VE2812T is a transmitter for sending VGA (with audio) and HDMI signals up to 100 m over a single Cat 5e/6/6a or ATEN 2L-2910 Cat 6 cable. The VE2812T guarantees reliable transmission of HDMI signals, supporting 3D, Deep Color, and embedded HD lossless audio formats. VE2812T can serve as a video switch by connecting two sources and distribute them to an identical output for utility flexibility. This solution is ideal for a variety of settings, such as meeting rooms, digital educational environment or wherever high video quality is required.

ATEN has fully tested its True 4K Series with HDR to verify with absolute certainty that all products support the bandwidth required for HDR content as well as comprehensive EDID settings to ensure output capabilities

Availability: ATEN’s new 2-Port 4K HDMI/VGA to HDMI Converter Switch -VC1280 and HDMI & VGA HDBaseT Transmitter – VE2812T is available through ATEN’s channel of distribution and reseller partners.

For more information on VC1280, click here

For more information on VE2812T, click here

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About ATEN India

ATEN India is the liaison office of ATEN International Co., Ltd., the leading provider of AV/IT connectivity and management solutions. Offering integrated KVM, Professional Audiovisual, and Intelligent Power solutions, ATEN products connect, manage, and optimize electronics in corporate, government, industrial, educational, and retail environments. ATEN has 579+ issued international patents and a global R&D team that produces a constant stream of innovative solutions, resulting in a comprehensive portfolio of products available worldwide. ATEN recently won the “2019 HR Asia’s best employer Award” (best companies to Work for in Asia 2019) awards.At the forefront of the seamless integration of A/V with IT, ATEN’s advanced ability to quickly develop customized solutions in KVM, Pro AV, PDU, USB, and data communication lines allows the company to build products that connect, manage, and optimize products based on customer need. ATEN’s comprehensive portfolio of innovative, reliable products is available worldwide, with local India support. For more information, visit: www.aten.com and follow ATEN India on LinkedIn. Twitter and Facebook.


The Personal Data Protection Bill, 2019 – What Does it Mean to Tech Industry?

December 26, 2019

By

Vikas Bhonsle

CEO

Crayon Software Experts

In July 2018, the Committee of Experts on Data Protection (‘the Committee’) submitted a draft of Personal Data Protection Bill, 2018 (‘the 2018 Bill’) to the Government of India. On the basis of recommendations made by the Committee and suggestions from various stakeholders, on 11 December 2019, the revised Personal Data Protection Bill, 2019 (‘the 2019 Bill’) was introduced and it finally gathered the Cabinet’s approval on December 04, 2019. Although the final form of the Bill that was presented has not been revealed to the public, the government has promised that it will be adequate and in line with the global standards of data protection. This bill aims to protect the privacy of individuals with respect to their personal data and governs the relationship between individuals and entities processing their personal data. It simultaneously strives to create a robust digital economy by ensuring innovation through digital governance.

What does it mean for individuals?

 Up until now, privacy laws in India offer little protection against the misuse of your personal information. The transfer of personal data is governed by the Sensitive Personal Data and information, 2011, which has increasingly proved to be inadequate. To empower data principals (individuals) and provide them with more control over their own data, the bill has listed out a host of rights – ‘right to confirmation and access’, ‘right to correction’, ‘right to data portability’ and ‘right to be forgotten’ as individuals fundamental right. Unless they have given explicit consent, their personal data cannot be shared or processed. Out of all these, basic rights such as the right to seek confirmation, access and rectification are exempt from any fees, thereby promoting transparency.

What does it mean to companies?

 The proposed law may have a considerable impact on companies operating in India, whether with or without a physical presence, due to its data localisation requirements and cross-border data transfer restrictions. Data localization is a polarizing concept. While some of the companies are against it, others have spoken up to support it. For ISPs the draft may bring changes as it suggests enforcing certain mandatory provisions that have a significant effect on business models, financial implications and modus operandi. One bad news for companies is that the bill’s penalties are also inspired by its European cousin – the GDPR. Some violations come with a maximum penalty of either Rs 5 crore or to 2% of the global turnover of a company in the previous year (whichever is higher). For other violations, such as non-compliance with the PDPB’s cross-border transfer provisions and consent and grounds of processing, penalties extend to Rs 15 crores or 4% of the global turnover in the previous financial year (whichever is higher).

Conclusion

 The proposed Data Protection Bill (PDP) is a welcoming step and it certainly puts the ownership of data in the hands of individuals while taking care not to throttle businesses and innovation. It introduces an interesting mixture of data privacy rights and obligations already familiar (mainly from the GDPR) and comes forth with new, unique requirements. Most of the measures required to comply with the proposed policy can be handled through technology, while few points may need a reconsideration of some recommendations before finalizing the bill. It is time for us and to follow leads like GDPR and set an example to the rest of the world on how a good policy can bring the whole nation together to protect the rights of everyone.

We urge you to review Crayon’s journey to GDPR compliance, where we share how our GDPR Infinity is an essential framework specifically aimed at Data Protection Officers (DPO’S) or their equivalents, which helps them to fulfil the relevant articles of GDPR.

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Digital Lighting and 4PPoE solutions from R&M attracts industry professionals at BICSI Kochi

December 26, 2019

BENGALURU, India – December 26, 2019 – R&M, the globally active developer and provider of cabling systems for high-quality network infrastructures, based in Wetzikon, Switzerland, conferred a technical seminar on ‘4PPoE Standard & Digital Lighting’ at BICSI India District Technology Seminar held recently in Kochi. The theme of BICSI revolved around the “Evolution of ICT Infrastructure in loT and Co-Working” where key topics of cabling infrastructure management, smart building technology, next-generation data center solutions and futuristic smart connectivity solutions were discussed at length.

Mr. Shajan George, Technical Director at R&M India, conducted a detailed session on the importance and benefits of using 4PPoE standard products for LAN cabling’ with added emphasis on prioritizing high power delivery and bandwidth requirements. R&M is convinced that PoE is an essential basis for the Internet of Things and smart building technology. Supplying power to end devices over data cables is paving the way to more intelligent buildings and to the Internet of Things. Powering the end devices via the LAN is also reducing the effort involved in installation and completely facilitates new kinds of applications. R&M is supporting the combination of the data connection and power supply for intelligent LED lighting through a new generation of sturdy, versatile connection boxes.

Interacting with the crowd at the seminar, Shajan George, Technical Director at R&M India said, “The need for high power delivery and bandwidth has instigated us in developing 4PPoE standard products and solutions that can meet new requirements of LAN cabling. With the changing customer demands, we try to leverage platforms such as BICSI to tap into the vast knowledge base of the ICT community, creating awareness on the proper planning, installation and product selection to support high-quality cabling solutions for smart buildings.

Customers are increasingly looking for smart solutions when it comes to connectors, cables, and network distributors. POE targets to create superior user experiences in smart buildings like powering Digital signage and virtual reality screens including smart lighting. Solutions from R&M make it possible to digitally acquire, visualize and manage data networks and even monitor them from a distance.

R&M is considered as the first choice for network cabling solutions and was the gold sponsor for all BICSI events this year. They have been successful in leveraging the BICSI platform to learn and share insights with Information & Communications Technology (ICT) community experts, industry leaders and exhibitors. BICSI is the perfect platform to learn about market trends and demands and provides R&M with an opportunity for continual improvement and for creating a durable basis for future-proof digitalized building automation.

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About R&M

R&M (Reichle & De-Massari AG) is a leading global producer of future-proof products and systems for communication and data networks. The company’s close collaboration with certified partners results in pioneering connectivity solutions in the sectors LAN, Public and Telecom Networks as well as Data Centers. The Swiss family company stands for innovation, quality, and proximity to customers. More information is available at www.rdm.com


2020’s Top Trends That Will Shape up IT Industry

December 24, 2019

By

Vikas Bhonsle

CEO

Crayon Software Experts

With newer technologies such as AI and IoT paving their way into industrial and consumer-oriented companies, tech innovations are moving at a speedier pace than expected. Cloud technology which was considered cutting-edge a few years ago is now a mainstream for many businesses. 2019 was more about laying the groundwork for these massive tectonic shifts in the IT industry. We shall all agree to the fact that the revolution in digital space has encouraged and led organizations to innumerable innovations & improve business outcomes. These new innovations are becoming more mature and are driving advancements and creating new paradigms across all sectors in an interconnected world. Let’s dig deeper to see top tech trends that are going to rule 2020:

AI-driven developments – Technologies like AI and ML are empowering almost all industries and organizations of all sizes with different impact and business value extraction. From start-ups to large enterprises, everyone is harnessing the power of applied AI to be more agile, accurate and flexible. In the coming year, AI is expected to bring drastic changes in many aspects like organizations, business models, innovations, and cultures.

Augmented analytics – The rising need and importance of data have paved a way for many of next generation technologies and data processing tools. New advances in AI & Machine Learning algorithms and decreased cost of computing power have created a new arena where businesses can utilize Augmented Analytics to gain a competitive edge. By expanding traditional business intelligence systems with new actionable insights, automating existing lines of business process, and enhancing existing products with intelligent services, augmented analytics is becoming exciting and disruptive technology with a promising future.

AR & VR technologies – AR & VR provides a fun, unique, and memorable experience for customers and if adopted early, enterprises can stand-out in this race. This visually interactive digital technology serves as catalysts in magnifying businesses’ capabilities for serving the next generation of the connected world. According to Gartner, by 2022, 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use, and 25% will have deployed to production. The future of these conversational platforms will incorporate expanded sensory channels that will allow the AR&VR platforms to detect emotions based on facial expressions to become more conversational in interactions.

Autonomous Things – IT automation examples are everywhere, be it in cars, robots or agriculture. Its reach has been so much widespread that it is now an integral part of any IT operations. With the digitization of processes, autonomous technologies are increasingly helping organizations to streamline the process, reduce costs, minimize resources, and drive profits. With multiple applications in industries such as robotics, automobile, logistics, retail, transport, and more the rise of autonomous things signals an exciting future ahead.

Edge Computing Solutions– With the adoption of data intense technologies and devices, the quantity of data we’re dealing with continues to increase. While processing data, many organizations realize that there are shortfalls such as latency, cost and bandwidth in cloud computing. To help eliminate these drawbacks, companies are moving towards edge computing – an alternative approach to the cloud environment. Edge computing can lower the dependency on the cloud and can simultaneously improve the speed of data processing as a result. With numerous applications in smart cities, autonomous vehicles, AR & VR, and the Industrial Internet of Things (IIoT), the future of edge computing looks bright.

Smart Spaces – Based on the digital technologies, automation and IoT devices, ‘Smart Space’ is a concept of making an intelligent living and work environment. The spectrum of smart space varies in size from homes, offices, factories, stadiums to cities. According to the recent report by ResearchandMarkets, the smart space market is expected to grow at a CAGR of 18.4% over the forecast period (2019 – 2024). The rapid increase in urbanization coupled with the advent of new technologies like IoT & 5G is expected to augment the growth of the smart space market.

There is no second thought on the positive impact of the above technologies on the IT Industry and beyond. While some of the above technologies are still in the nascent stage, businesses need to be digitally ready to reap off its benefits. They must have a trusted tech partner who can help optimize ROI from these complex technology investments. With a mission to help customers & partners navigate a complex, hazardous technology landscape, Crayon works closely with its stakeholders to release value from existing and new data by utilizing newer technologies.

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