Multi-Factor Authentication – A Much Needed Safety Net Against Cyberattacks

January 12, 2021

2021 is the dawn of a new decade, with the new decade the Indian tech industry is ready to witness a revolutionary change surrounding various factors and one of the most important factors that is to undergo this change is ‘Cybersecurity’. This change is validated with the continuous emergence of reports on the increasing number of cyberattacks against India’s government agencies, private organizations and individual users. According to a report by Kaspersky, India witnessed 36 million cyberattacks between January and November 2020, whereas the number of attacks in 2019 for the same months was 18 million. This only emphasises the need for a better cybersecurity measure to be brought in to keep the data safe from cyberattacks. Multi-Factor Authentication (MFA) is one of the best ways to keep threat actors at bay.

In 2020, many organizations had to do a complete overhaul of their cybersecurity measure, a few other organizations had to rejig their security features, especially with remote working culture coming into the picture. All of this leads to one problem – IT Complexity. The best solution for IT administrators is to provide easy safety access for employees who are remotely logging in. Using Array’s AG Series Secure Access Gateways, organizations can provide tokenless, secure and easy-to-use Multi-Factor Authentication. Through interoperability with 3rd party dual and MFA solutions, the AG Series adds an additional layer of defense against unauthorized access and misuse of data and applications. Using this, administrators can adapt the level of support needed using contextual information, such as login behavior patterns, geo-location and type of login system being accessed,” says Shibu Paul, Vice President – International Sales at Array Networks.

Many a time threat actors find it easy to breach the security set up by IT administrators due to the loopholes that come into existence as a result of complex cybersecurity setup. If MFA is provided at the user end, there will be an additional security that will help the users prevent any sort of breach from their end. This will in-turn help in avoiding identity theft, use of stolen credentials, avoiding data breaches due to malicious attacks and so on. While firewalls and antivirus solutions keep the systems safe via backdoor entry, it’s MFA that guards the front doors.

As per Global Multi-Factor Authentication (MFA) market report, the MFA market revenue which was $8,967 Mn in 2019 is estimated to reach $16,105 Mn in 2025, with a CAGR of 10.25% during 2020-2025, thus showcasing the opportunity and the demand MFA is set to rise in the next five years. This leads to the question of why now more than ever MFA is of importance. MFA is easy to implement and is considered an inexpensive security add-on by IT administrators. It is considered beneficial as it will enhance the organization’s security by requiring users to identify themselves by more than a username and password. Using MFA an organization can achieve compliance, increase flexibility and productivity by bringing-in stability with streamlining login process and it complies with Single Sign-On (SSO) solution. While providing cybersecurity is now a complex matter since the threats posed by the actors is equally proportional in complexity, a simple add-on such as Multi-Factor Authentication helps take users and organizations one step closer towards keeping the data safe.

# # #

About Array Networks

Array Networks solves performance and complexity challenges for businesses moving toward virtualized networking, security and application delivery. Array addresses the growing market demand for network functions virtualization (NFV), cloud computing, and software-centric networking. Proven at more than 5,000 worldwide customer deployments, Array is recognized by leading analysts, enterprises, service providers and partners for pioneering next-generation technology that delivers agility at scale. Visit:  www.array-networks.co.in to know about Network Functions Virtualization (NFV), cloud computing, and software-centric networking.


Building a Pandemic-Centric Business Continuity Plan

January 12, 2021

By Nikhil Korgaonkar, Regional Director, Arcserve India.

India is not new to natural disasters. Every year, the country faces disruption in the day-to-day life due to floods, earthquakes, landslides, forest fires, and from many other natural mishaps. According to the Global Climate Risk Index report 2019, India is the 14th most vulnerable country in the world. In such a vulnerable landscape, the question arises how should an organization prepare to protect its assets from disasters and ensure business continuity?

In the advent of a disaster, enterprises risk damaging not only their physical assets, but their digital assets as well, which might be stored in data centers stationed in high-risk zones. Various economic factors such as introduction of the GST (goods and services tax) and technology-driven programs such as Digital India, the Smart Cities Mission have pushed organizations to increase their level of digitization. This has led to the level of cyber threat going up by several notches.

Enterprises also had to prepare for ensuring business continuity for a completely different kind of disruption enforced by COVID-19. A sudden transition to remote work caused enterprises to provide its employees with data access and connectivity to the corporate network within a very short span of time. In this hustle, organizations found themselves left with loose-ends in both their physical and digital data protection strategies.

In the last six to seven months, there has been a surge in ransomware attacks targeting remote workers. As most employees don’t have the same level of security infrastructure preparedness in the home environment as they had in the office, they are at a greater risk of being targeted with ransomware. Weak passwords, unpatched systems and use of unsecured devices are a few of the key reasons for home devices to be targeted by cyber criminals.

The most vital aspect of data protection, therefore, is for companies to have an effective Business Continuity and Disaster Recovery (BCDR) plan.

Important Aspects of a BCDR Plan

There are many aspects of a business continuity and disaster recovery plan and each is as important as the other. While designing an effective BCDR plan, here are a few things to take note of:

  1. Business Impact Analysis: Create a detailed business impact analysis plan that highlights the key components for your business to survive. This will help enterprises in identifying the most critical applications and the associated infrastructure required to run the business. This activity must involve all the key stakeholders and top management.
  2. Deployment Strategies: The BCDR plan must clearly specify the steps, processes and people who will be involved in the case of a disaster. This must also specify recovery objectives. For example, in the case of a stock exchange, any downtime, even if it occurs for a few seconds, can cause losses in millions. The BCDR plan must hence specify the maximum time frame required to deliver access to critical IT applications.
  3. RTO & RPO: In the case of a BCDR, Recovery Time Objective (RTO) and Recovery Point Objective (RPO) are extremely important. RPO refers to the maximum acceptable data loss in terms of time, whereas RTO denotes the amount of time between an outage and the restoration of operations. Depending on the business requirements, enterprises can decide to choose the required RPO and RTO. A BCDR plan must also include a clear communication process, wherein each stakeholder – employees, customers, suppliers – is apprised of the impact of the disaster and key initiatives taken.
  4. Location-centric BCDR Plan: The consulting firm McKinsey suggests that companies need to classify disaster recovery roles into either fully remote, hybrid remote, hybrid remote by exception or onsite. This will allow firms to gauge how they can operate business in an environment where most resources are working from scattered remote locations. This will also help them plan and build for remote capabilities, such as for Tier II or Tier III locations in India, where reliable bandwidth can be an issue.
  5. DR Drills: For different scenarios and locations, organize data recovery (DR) drills at regular intervals. This will help enterprises in preparing a more realistic assessment of actual situations on the ground and close gaps progressively.
  6. Cloud-based BCDR: Today, the cloud is a pivotal point for any BCDR plan. A cloud-based BCDR will help the enterprise assured access to critical IT assets from anywhere. Cloud-based backup systems are also a must, as they can back up larger amounts of data in a far lesser timeframe than traditional backup systems. As cloud-based backups can be accessed from anywhere, they ensure access to backups in the event of a disaster.
  7. Integrated BCDR plan: Enterprises must choose vendors that have an integrated approach to data security and business continuity. This is specifically important as recent trends have shown that hackers are targeting backup systems to increase their chances of getting payment from installing ransomware. This is also important as working from home increases the number of remote endpoints.
  8. Employee Awareness: To ensure robust security, organizations must improve awareness and make employees aware of the dangers of phishing or using unofficial apps or websites for storing or transmitting data. As part of the security policy, employees must also be regularly encouraged to keep changing their passwords, as weak passwords are responsible for a majority of unauthorized access.
  9. Other security measures: Regular patching of systems must also be enforced. Secure access of information can be provided using VPNs. Similarly, virtual desktops can be provided to employees for ensuring secure access to data and applications. Another layer of security can be added by using two-factor or multi-factor authentication.

A BCDR plan can only work if right tools and applications are available and accessible to the people who run your business. By considering remote workforce as a vital part of your process, and using a cloud-based BCDR plan, enterprises can ensure business continuity in any disaster or pandemic situation.


PremiumAV Launches 3D Optical Wired USB Mouse for Gamers and Precision Users

January 11, 2021

NEW DELHI, India – January 11, 2021 – PremiumAV, a leading provider of new age PC & Mobile accessories, today announced the launch of PremiumAV 3D Optical wired USB mouse designed for gamers and precision users . The 3D optical wired USB mouse is to address the need for faster movements of new age gamers. This optical mouse from PremiumAV precisely gives users a consistent movement while operating.

We are very happy to launch our feature rich wired 3D optical USB mouse that is versatile, stylish, and designed for gamers. The textured surface on the mouse provides a firm grip to the users who can enjoy the gaming experience at a high speed range.We at PremiumAV have always introduced best products to the market from our kitty, so users can get the maximum benefit from our product line up,” said Mr. Sanjay Garg, CEO at PremiumAV.

PremiumAV 3D optical mouse is smooth, accurate, and competitively priced. It comes with a USB connect. The optical mouse for the desktop comes with 2 buttons plus clickable scroll wheel. The symmetric design has textured sides for enhanced control rubber scroll wheel for easy grip. It has non-stick feet for smooth and accurate movement on most surfaces and comes with 6 months manufacturer warranty.

Price, Availability and Warranty

PremiumAV 3D Optical Wired USB Black Color Mouse is priced at a discounted price of INR 165 and carries one six months warranty as per Amazon policy. It is readily available for purchase on Amazon.

# # #

About PremiumAV

PremiumAV is the new age PC & Mobile Accessories company. With more than two decades of experience, PremiumAV has come a long way in addressing the market dynamics of evolving customer’s needs. PremiumAV has been a trusted partner for vendors who would want to launch their brands on Amazon. PremiumAV also helps the vendors achieve brand licensing. PremiumAV has been doing this for multiple brands spread across various categories like speakers, mobile accessories, smart watches, high-end cables and connectors, software solutions, musical instruments, chargers & converters, PC peripherals, pet accessories, and more.

PremiumAV operation was started by Mr. Sanjay Garg in 1999, a well-known company selling software for laptops and mobile devices. Mr. Sanjay then took a parallel entry into the gadgets and mobile accessories segment in 2016. PremiumAV built an impressive product range of more than 1000. Today, PremiumAV has its own 10 trademark branded products on Amazon.

In early 2017, PremiumAV moved towards being a service-oriented company. It took the approach of filling in the gap where vendors were finding it difficult to place their products on e-commerce portals. Adding the issues, PremiumAV today helps vendors place their products on Amazon at competitive prices, yielding more profits to the vendors. PremiumAV has a tie-up with Appario and Cloudtail to place vendor products on Amazon. PremiumAV has also signed-up Accelerator Program with Amazon under the brand name “BRIX”. to learn more about PremiumAV visit www.maya123.com.


TechnoBind Teams Up With Tidal Software for Workload Automation Solutions in India

January 11, 2021

BENGALURU, India – January 11, 2021

 

TechnoBind, India’s first specialist distributor for data and associated domains, announces its partnership with Tidal Software, a leading provider of workload automation solutions. Under the partnership, TechnoBind and Tidal Software will deliver robust, easy-to-use technology and an unmatched customer experience for enterprises in India. The main objective behind the partnership is to provide enterprise workload automation solutions that orchestrate the execution of complex workflows across systems, applications and IT environments.

 

Tidal Software brings decades of experience solely focused on workload automation solutions. With hundreds of customers around the world, Tidal serves enterprises in virtually every industry or vertical market. Its comprehensive set of pre-built adapters enable seamless integration with today’s prominent business applications. Tidal orchestrates challenging cross-platform, cross-application workloads in complex on-premises, cloud, or hybrid environments.

 

We are delighted to partner with Tidal Software. Working with a trusted company like Tidal will provide a growth opportunity for us to meet growing global demand for solutions that address some of the most critical IT challenges organizations face today. All of these are very meaningful and growing markets for India given its digital push. We are happy that, with Tidal Software, we will address the ever growing challenges in the digital era,” said Mr. Prashanth G J, CEO at TechnoBind. “We look forward to opening new doors, expanding opportunities, and helping customers develop new revenue streams, prepare for the challenges of tomorrow, and lower the costs of business.”

 

Prashanth further added, “Tidal Software fits perfectly with our current market focus. The addition of Tidal solutions will bring a lot of value to our overall product offering and provide channel partners access to leading-edge technology from an innovative vendor in the IT industry.”

 

We are excited to partner with TechnoBind to bring Tidal Software’s solutions to this important market,” said Rick Kane, Vice President, Sales and Channels at Tidal Software. “We believe TechnoBind’s expertise delivering mission-critical solutions to enterprises combined with Tidal’s leading technology sets the stage for organizations in the region to leverage advanced workload automation to realize their operational goals and strategic vision for digital transformation.”

 

TechnoBind as a value-added distributor assists its customers in implementing technology-rich solutions that are suitable for the organization. Through its established channel network combined with its strategic initiatives, TechnoBind will enable Tidal Software to extend its reach and reinforce its presence in the region. TechnoBind partners with technology vendors focused on plotting the future with the best-of-breed technologies. This unique approach has taken TechnoBind to the forefront, representing some of the most innovative technologies of India.

 

# # #

 

About TechnoBind

TechnoBind is the first Specialist Distributor in the Indian IT channel space, offering a hybrid distribution model placed synergistically between broad-based and niche distribution, to deliver high business value for its reseller partners. TechnoBind helps partners to implement solutions, which solve specific business pain points arising out of the rapidly changing facets of technology for businesses. The company’s sole focus has been on technologies that help the customer handle his Data and the associated challenges of Data Treatment. For more information, visit http://technobind.com

 

About Tidal Software

Tidal Software is a leading provider of enterprise workload automation solutions that orchestrate the execution of complex workflows across systems, applications and IT environments. With a comprehensive portfolio of products and services, Tidal optimizes mission-critical business processes, increases IT cost efficiencies and satisfies legal and regulatory compliance requirements. Hundreds of customers around the world count on Tidal for modernizing their workload automation and driving their digital transformation. Tidal Software is headquartered in Chicago with offices in Houston, London, Minsk, Belarus and Chennai. For more information, visit https://www.tidalsoftware.com


PremiumAV Launches 60-Inch Compact Tripod with Hybrid Head for Mounting Smartphone and iPhone Cameras

January 6, 2021

  • The feature rich Tripod by PremiumAV is compact and lightweight in nature and it’s apt for mounting Smartphones & iPhones
  • The PremiumAV Tripod is available in multiple measurements of 50 Inches, 60 Inches and 70 Inches

NEW DELHI, India – January 6, 2021 – PremiumAV, a leading provider of new age PC & Mobile accessories, today announced the launch of a 60-Inch compact tripod with hybrid head for smartphone and iPhone mounting for passionate photographers. This tripod from PremiumAV is designed to hold the smartphone and iPhone camera static and are braced around a center post for maximum stability which will deliver ease of photography.

We are very happy to introduce our new range of Tripod collection. This tripod is compact and lightweight that makes it easy for one to carry anywhere during their travel. This smartphone tripod is the most versatile yet less expensive and is apt for photography. PremiumAV tripods can take photography to the next level with beautiful shots and videos one would never be able to take hand-held,” said Mr. Sanjay Garg, CEO at PremiumAV.

PremiumAV adjustable-height tripod is made of lightweight aluminum. It can take a maximum load of 2kg for optimal performance. Its 3-way head allows tilt and swivel motion and one can take photography in portrait or landscape mode. It has a quick-release plate that ensures fast and seamless transitions between shots. The PremiumAV tripod is available in multiple measurements of 50 Inches, 60 Inches and 70 Inches.

Price, Availability, and Warranty

PremiumAV 60 Inch Tripod carries one month warranty as per Amazon policy and are readily available for purchase on Amazon

# # #

About PremiumAV

PremiumAV is the new age PC & Mobile Accessories company. With more than two decades of experience, PremiumAV has come a long way in addressing the market dynamics of evolving customer’s needs. PremiumAV has been a trusted partner for vendors who would want to launch their brands on Amazon. PremiumAV also helps the vendors achieve brand licensing. PremiumAV has been doing this for multiple brands spread across various categories like speakers, mobile accessories, smart watches, high-end cables and connectors, software solutions, musical instruments, chargers & converters, PC peripherals, pet accessories, and more.

PremiumAV operation was started by Mr. Sanjay Garg in 1999, well-known company selling software for laptops and mobile devices. Mr. Sanjay then took a parallel entry into the gadgets and mobile accessories segment in 2016. PremiumAV built an impressive product range of more than 1000. Today, PremiumAV has its own 10 trademark branded products on Amazon.

In early 2017, PremiumAV moved towards being a service-oriented company. It took the approach of filling in the gap where vendors were finding it difficult to place their products on e-commerce portals. Adding the issues, PremiumAV today helps vendors place their products on Amazon at competitive prices, yielding more profits to the vendors. PremiumAV has a tie-up with Appario and Cloudtail to place vendor products on Amazon. PremiumAV has also signed-up Accelerator Program with Amazon under the brand name “BRIX”. To learn more about PremiumAV visit www.maya123.com


%d bloggers like this: